Major PPC Players

‘PPC’ or ‘Pay Per-Click’ is a system or a concept which applies to advertising in various search engines, content websites and advertising networks, where the advertising products get paid for each click and display on their sponsored links. Major players of PPC are those who contribute a huge portion of the revenue for selling their paid listings by the advertisers. Some of the major Pay per Click Players are Google Adwords, yahoo search marketing (Overture), MSN adCenter, AOL Search, FindWhat, LookSmart, Enhance, Kenoodle, Search123, 7Search, Mirago, Keyword Marketplace, Ask Jevees Sponsored Listings and Espotting.com etc. Google AdWords, Overture and MSN are the most reliable and largest of all networks offering Pay per click advertisement. Thus these three are the first tier major Pay Per Click Players. Google AdWords is the leading Pay Per Click Player which sets its paid listings in Google search. Google AdWords works very fast, guides properly, has easy and fair bid system, original ad evaluation, fast rate relevance testing and worlds most powerful search engine. Google is also the winner of the 4th Annual Search Engine Watch Award for the best paid placement service. Yahoo search marketing or overture is the oldest of all search engines. Its owner is yahoo and has distributed its listings widely. Overture is one of the most reliable Pay per Click systems. It provides excellent editorial review, exact report and flexible applications, fair bid system. Overture was also awarded the second position for best paid placement service in 4th Annual Search Engine Award. MSN adCenter is also a leading Pay per Click Player. The owner of MSN adCenter is Microsoft. Microsoft too has a huge traffic on its site. FindWhat, LookSmart Listings and Espotting are the major second tier Pay per Click Players. FindWhat is also an important paid placement service which has major distribution on many foremost Meta search engines. FindWhat’s quality of traffic is low compared to Google and overture. LookSmart Listings deals with both paid inclusion listings and paid placements listing. They also distribute widely to meta search engines and second tier search engines. LookSmart Listing is one of the reputed Pay Per Click Player. Ask Jeeves Sponsored Listing is a new player in this market. It has the best return over investment compared to FindWhat and LookSmart Listings.